The report in focus

AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

Exit date 31.01.2020

Format PDF

Price 1975 eur.

In 2019, the fourth wave of research took place. Due to the insufficient number of respondents in the sample, Chevrolet brand was excluded from the assessment, but Infiniti was added. As a result, the total number of brands represented in the report is 30, and the total number of respondents is more than 3,000 car owners.

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Five signs that car owners decide it's time to change antifreeze


In the framework of the new study “AUTOSTAT OMNIBUS-2019. Car Antifreezes: Opinion of car owners” the experts of the analytical agency AUTOSTAT decided to see what affects the car owners decision to change the antifreeze in the car. They asked car owners to answer a number of questions related to the operation and change of antifreeze in their vehicles.

In the course of the study, it turned out that 47.1% of respondents * - almost every second - when replacing antifreeze, is guided by the period of its use specified by the manufacturer. Moreover, the share of such car owners was slightly higher for those who own foreign cars. The second answer by the popularity – was “color change of the liquid (turbidity)”, 43.9% indicated this reason. Experts noted that there were the overwhelming majority of owners of domestic cars in this answer. 41.9% of motorists oriented by the mileage of the car.

TOP-5 also included the following reasons - “The appearance of sediment, dirt, oil, rust particles in the liquid” - 35.7% and “Consider the recommendations of the carmaker” - 32%. The remaining reasons for antifreeze changing (recommendations of a familiar mechanic, engine overheating, etc.) were indicated by less than 30% of respondents. Experts also noted that the age of the car affects the behavior of its owners in determining the time of changing and the antifreeze choice.

In our new marketing report “AUTOSTAT OMNIBUS-2019. Car Antifreezes: Opinion of car owners" you can find more information as well as get know signs by which car owners decide it’s time to change the antifreeze and whose recommendations they are ready to consider when buying a new product. 

* Respondents had the opportunity to choose several answer options and offer their own. The total sample size was more than 3,000 car owners (the sample was in full accordance with the Russian active fleet).

29.08.19 AUTOSTAT
Source: www.autostat.ru