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AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

Exit date 31.01.2020

Format PDF

Price 1975 eur.

In 2019, the fourth wave of research took place. Due to the insufficient number of respondents in the sample, Chevrolet brand was excluded from the assessment, but Infiniti was added. As a result, the total number of brands represented in the report is 30, and the total number of respondents is more than 3,000 car owners.

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Sales of premium cars show the growth in Russia


According to the evaluation of the analytic agency "AUTOSTAT", for 5 months of 2019, the Russians bought 59.3 thousand new cars of premium brands. It is more by 2.8% than in the same period of the last year. Thus, according to agency experts, the sales of premium cars are growing against the background of a fall in the whole Russian market (-2.2%).

During the reporting period, the sales growth was recorded at 8 premium brands, and at 7 of them it is measured in two-digit numbers. So, sales of Genesis cars (+ 80%) grew the most in the premium segment. At Jeep, this figure was + 48%, at Volvo + 30%, and at Porsche + 25%. Sales of cars of the premium brand BMW, which is the segment leader, grew by 17%. Manufactures of compact cars - smart and MINI - added 15% and 10%, respectively, to the result of a year ago. Another major player in the premium segment of the Russian car market - Mercedes-Benz - has increased sales by 2%.

The rest premium brands have a drop in sales. Jaguar fell by 22%, Lexus and Cadillac - by 20%, Infiniti - by 13%. Also, Land Rover (-11%) lost more than 10% of the level of January – May of 2018. The smallest decrease in sales volumes of cars in the premium segment is demonstrated by Audi (-2%).

02.07.19 AUTOSTAT
Source: www.autostat.ru