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The report in focus

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

Exit date 22.08.2019

Format PDF

Price 2750 eur.

In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.

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Analytics

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LADA is loved by poor regions and Samara region

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According to the analytic agency "AUTOSTAT", the TOP-10 of regions of Russia with the highest share of LADA brand for the first 5 months of 2019 is as follows. In the first place there is Dagestan, with a market share of the Togliatti brand - 56%. Kalmykia ranks the second (53.4%), Kabardino-Balkaria ranks the third (50.9%), Alania-North Ossetia is the fourth (49.4%), and Tyva is in the fifth place (48.5%).

It is followed by Chuvashia (48.2%), Karachay-Cherkessia (46.7%), Ingushetia (45.1%) and Udmurtia (44%). The TOP-10 is closed by Samara region (42%), where the share of the native brand is traditionally high due to patriotic sentiments.

Recall that in Russia as a whole, the share of LADA brand in 2019 is 22.6%. In Moscow, the Togliatti brand accounts for less than 5%, and in St. Petersburg it is a little more than 10% of the market.

26.06.19 AUTOSTAT
Source: www.autostat.ru