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The report in focus

AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

Exit date 31.01.2020

Format PDF

Price 1975 eur.

In 2019, the fourth wave of research took place. Due to the insufficient number of respondents in the sample, Chevrolet brand was excluded from the assessment, but Infiniti was added. As a result, the total number of brands represented in the report is 30, and the total number of respondents is more than 3,000 car owners.

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Are Russians ready for the purchase of a used car at a dealer?

Purchase-of-a-used-car-at-a-dealership.jpg

The analytic agency “AUTOSTAT” within the framework of the project “AUTOSTAT OMNIBUS - 2019. Used cars: preferences of car owners” (third wave) * investigated the willingness of car owners to consider purchase of a used car at a dealership. This study was conducted by online survey in March of 2019; it was attended by more than 1,900 car owners of various car brands.

According to the results, only 17% of respondents are ready to buy a used car at an authorized dealer. In its turn, every fourth survey participant intends to buy a used car at a private person. The rest 57% of respondents are considering the possibility of a car buying at a dealership along with the purchase at a private person.

Owners of Land Rover (27.5%), Volvo (26.7%) and Toyota (22.8%) brands demonstrate the greatest loyalty for the purchase of a used car at a dealer. Also, more than 20% of respondents' answers were scored by Renault (21.7%) and Volkswagen (20.7%).

The least willing to consider purchase of a car by a special program at a dealer is belonged to the owners of Citroen cars (12.9%), Mazda (11.1%) and LADA (6.9%).

* The study was attended by the owners of cars of 2011 - 2017 years of release, which at the time of the survey put them on sale on the web sites of car ads (AVITO, Auto.ru, Drom, etc.). The total sample size was 1900 respondents (19 car brands, 100 effective questionnaires for each brand).

13.06.19 AUTOSTAT
Source: www.autostat.ru