The report in focus

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

07 december more info


Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info


How many cars are produced in plants in Russia?


What qualities of the car are the most important for travel in Russians’ opinion?


The main thing in traveling by car is that it has a high-quality suspension, variable ground clearance, an economical engine and four-wheel drive. The experts of the Avilon Group of Companies came to this conclusion during the study of more than 5.5 thousand client orders.

About 30% of participants in the consumer survey among the compulsory equipment of a car for travel called high-quality air suspension for any surfaces and irregularities and variable ground clearance to overcome also water obstacles.

Approximately every fifth consumer (about 20%), for a trip for a long distance, appreciates comfortable driving on the road and off-road, predictable behavior of the car at all speeds and in all weather conditions, as well as maneuverability and stability. Therefore, when choosing a vehicle for travel, auto tourists indicated that they pay attention to the presence of all-wheel drive, an economical and reliable engine. They would like to see the gearbox with smooth and fast shifting.

Comfort inside the cabin is also considered essential for traveling by 20% of survey participants. They would like to have a spacious lounge and comfortable seats, providing the driver and passengers with a good panoramic view, as well as a large trunk.

Approximately every seventh consumer (15%) indicated the presence of special driver assistance systems as important equipment for a long trip: adaptive cruise control, navigator, as well as restraint systems, emergency braking and monitoring of “blind” zones.

10% of auto tourists (every tenth) named sockets and usb-ports, entertainment music systems, air-conditioning systems and lighting as additional desirable options. A small percentage (5%) of fishing enthusiasts indicated that the car should be equipped with a set of accessories for their hobby.

The analytic service of the AVILON group of companies, which has 28 car brands in its portfolio - both luxury and premium and mass brands - decided to find out which cars (broken down by model) more than others meet the requirements of travelers and it got the following results:

- In the mass segment - the most popular among Russians are Volkswagen Teramont and Multivan, Hyundai SantaFe and H-1, Ford Explorer, which were noted by 30% of lovers of long-distance trips.

- In the premium segment, 25% of customers refer Audi Q7, Land Rover Discovery 5, BMW-6 GrandTurismo, Mercedes GLS and V-class, Maserati Levante, Jeep Grand Cherokee, Chevrolet Traverse and Chrysler Pacifica to the most suitable models for long journeys.

- In the luxury segment for long-distance travel, as it turned out, 25% of customers have chosen Bentley Bentayga and Rolls-Royce Cullinan.

28.05.19 AUTOSTAT
Source: www.autostat.ru