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AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

Exit date 31.01.2020

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Price 1975 eur.

In 2019, the fourth wave of research took place. Due to the insufficient number of respondents in the sample, Chevrolet brand was excluded from the assessment, but Infiniti was added. As a result, the total number of brands represented in the report is 30, and the total number of respondents is more than 3,000 car owners.

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Dynamics of the Russian car market in April of 2019


In April of 2019, sales of new cars in Russia fell by 2.7% in compare with April of the last year. At the same time, the mass segment fell by 2.5%, the premium segment - by 4%.

Sales in the mass segment reached 129,016 units, by representing 91% of total sales. It should be noted that among the TOP-25 of leading brands, slightly less than a half (12) of them showed the sales growth. Geely remains in the first place in terms of growth rates - sales of cars of Chinese brand grew 3.6 times. Also, Chinese Haval (+ 185.8%) keeps the good dynamics. Among 13 brands of the mass segment, which showed a decline in sales, the largest decline was recorded for the Japanese Honda (-65.5%) and the Chinese Lifan (-62.2%).

Sales of cars in the premium segment fell by 4% in April and amounted to 12,798 units (the share is 9%). Most of the representatives of this segment are "in the black" (8 of 14 brands). The largest sales growth was recorded at smart, sales of which increased by more than a quarter (+ 26.3%). Experts noted that in a month the brand made a real breakthrough (in March, smart showed the deepest drop in the premium segment). Also sales of Genesis and Jeep grew by more than 20% in April.

The remaining brands demonstrate more “modest" growth rates: from + 1.5% (Mercedes-Benz) to + 18.3% (Porsche). The fall is observed at six brands: Audi (-7.1%), Lexus (-21.9%), Land Rover (-28.8%), Cadillac (-36.6%), Jaguar (-59.9%) and Infiniti (-61.7%).

17.05.19 AUTOSTAT
Source: www.autostat.ru