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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

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Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

07 december more info


Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info


Where are the oldest cars in Russia?
  • 25.12.19 Where are the oldest cars in Russia?

    Experts of the analytical agency AUTOSTAT have already reported that the average age of cars in Russia is 13.4 years (as of July 1st, 2019). However, depending on the federal district, this indicator differs markedly.



Experts named brands that will benefit from the departure of Ford from Russia


Ford Company, which has announced plans to concentrate in Russia on the LCV segment, intends to complete sales of its cars and crossovers by September. Thus, Ford Focus, Mondeo and Fiesta will leave our market, as well as SUV models - Kuga, EcoSport and Explorer.

According to Sergey Novoselsky, United Automobile Corporation - RRT Marketing Director, after Ford’s departure from Russia, noone will experience a significant increase, as the share of 3% of the market, which was occupied by Ford is not a figure that, being blurred between different brands, will impact the market. But KIA and Hyundai will increase most of all, less - Nissan.

The market share of Ford will be divided by brands from the mass segment: Korean manufacturers Hyundai and KIA, European Skoda and Volkswagen, and less share will be taken by Japanese Nissan and Mitsubishi, added the director of Avilon.Ford and Avilon.Volvo, Mikhail Zhmakov.

“If we talk about the competitors of the permanent bestseller of the American brand - Focus, then, first of all, it is KIA Rio and Hyundai Solaris, that are followed by Volkswagen Polo. Skoda Rapid can be also attributed, in general. All these models are approximately in the same price range. However, in compare with “Focus”, models-competitors offered a richer option for less money, and “Koreans” also offered a 5-year guarantee, which is a significant advantage when buying a new car. As a matter of fact, the same models will also divide its market share after it has left,” - commented Dmitry Shevchenko, the director of dealer centers KLUCHAUTO, Division Krasnodar-South.

According to Alexander Zakharov, the head of direction of work with key customers of “AvtoSpetsTsentr” group, the vacant market niche after Ford’s departure will be quickly occupied by the direct competitors such as Renault, Volkswagen, Skoda, Hyundai and KIA. The redistribution of sales within the brands will occur, but Ford’s departure is unlikely to affect the change in total sales in the Russian market in 2019.

19.04.19 AUTOSTAT
Source: www.autostat.ru