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The report in focus

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

Exit date 22.08.2019

Format PDF

Price 2750 eur.

In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.

22 august more info

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European car market reached the 10-year maximum in October 21.11.19 - 10:53 European car market reached the 10-year maximum in October

Sales reached 1 million 214 thousand 989 cars

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Ford in Russia: a story in numbers and facts

Ford-in-Russia_a-story-in-numbers-and-facts.jpg

On March 27th, it became officially known that Ford was changing its presence strategy in the Russian market: it turned off the production in the passenger car segment, by reserving only the LCV assembly (with the transfer of the Russian company Sollers after reorganization).

Experts of the analytic agency "AUTOSTAT" decided to recall the most vivid figures from the history of Ford business development in our country. On the basis of these facts, the economic rationale behind the decision made by the management of the American company becomes more understandable.

Since 2002, a total of about 1 million Ford vehicles have been produced at Russian car plants in Vsevolozhsk, Naberezhnye Chelny and Yelabuga. At the same time, in 2018 only almost 50 thousand units were produced, although the total capacity of enterprises reached 350 thousand units per year. Thus, their load is only about 15%, which clearly permits to judge the reasons for the restructuring of the company's business in Russia.
On January 1st, 2019, there were more than 1.5 million cars of this brand in the parc of the Russian Federation. Among them, 1389.3 thousand are passenger cars, 167.5 thousand are light commercial ones.

According to the analytic agency AUTOSTAT, for the last 12 years, the volume of the Ford car market in Russia has amounted to about 1.1 million units. The peak of sales was in 2007-2008, when 162.5 and 182.1 thousand units were sold, respectively. At the same time, in 2007, the maximum market share was recorded (6.8%).

We should note also that Ford cars are in good demand in the secondary market. Moreover, the Focus model has been the most popular foreign used car in our country for a long time and even ranks the second in the overall standings of the model rating.

As for the dealer network of the American brand, in January of this year in Russia it consisted of 99 dealers. Apparently, in the near future, this number may decrease significantly.

04.04.19 AUTOSTAT
Source: www.autostat.ru