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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

07 december more info


Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info


TOP-10 of brands by sales of cars with manual transmission in Russia


Car dealers estimated the prospects of Opel in Russia


The Opel brand, which has moved from GM to the PSA Group after several years of absence in the Russian market, comes back to our country. In the fourth quarter of 2019, the German-made Opel Grandland X crossover will go on sale, as well as Opel Zafira Life minivan and the Opel Vivaro Transporter van, which will be produced at the PSMA Rus plant in Kaluga. In future, the brand range in Russia should be replenished with the Crossland X compact crossover and Combo “heel”.

Oleg Mastryukov, General Director of the CorsGroup holding, supposes that the start with sales of crossovers is the right decision and the right strategy, since the SUV segment shows excellent dynamic growth and holds the leading position in recent years. Among the competitors of Opel crossovers, he calls Hyundai Creta, Renault Duster, Renault Kaptur and KIA Sportage. “If Opel sets the prices for Grandland in the same price frames, then the sales of the brand will be probably successful,” - notes Oleg Mastryukov. In his opinion, it also concerns the Opel Zafira Life minivan and the Combo "heel". If they are properly positioned then they will be able to occupy their niche.

But Konstantin Avakyan, Business Process Manager of the AvtoSpetsTsentr Group of Companies, believes that there will be no strong excitement around the Grandland X and Crossland X crossovers, and they are unlikely to affect the established alignment in the segment of small and medium SUVs.

According to Sergey Novoselsky, the director of marketing of “United Automobile Corporation – RRT”, an important issue for PSA will be, of course, the status of the dealer network. The reaching of parameters that were familiar to Opel earlier is unavailable during the next 3-4 years.

Recall that at the initial stage, only 15 to 20 dealers will sell Opel cars, but in the medium term their number will more than double. As Avilon’s Division Operations Director, Vagif Bikulov, said, Avilon AG is ready to consider the including of Opel brand in its portfolio if the importer confirms the brand’s strategic interest in Russia and it will create the infrastructure for the brand’s potential development.

CorsGroup holding also plans to sell Opel cars, the portfolio of which included this brand before.

29.03.19 AUTOSTAT
Source: www.autostat.ru