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The report in focus

Automotive Industry In Russia. Results of 2019. Prospects

Automotive Industry In Russia. Results of 2019. Prospects

Exit date 02.06.2020

Format PDF, 55 стр.

Price 960 eur.

report contains information on automotive vehicle production in Russia, particularly passenger cars and commercial vehicles

02 june more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Infographics

What SUV (B) models do Russians buy?

News

Why do owners love Infiniti, Land Rover, Lexus and Volvo?

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The appearance and design of the model is especially important for a potential buyer, when choosing a new premium car - the experts of the analytic agency AUTOSTAT came to this conclusion.

From 2017 to 2019 together with several clubs of premium-class car enthusiasts *, they conducted online surveys concerning the preferences of owners when choosing a car and evaluations during the testing of its consumer qualities. The focus of this study was the cars of four premium brands - Infiniti, Land Rover, Lexus and Volvo.

The design and appearance of the model among the most important parameters for the purchase were indicated by representatives of all four brands. Owners of Infiniti (85%) and Land Rover (77%) even put it in the first place. However, it turned out that the Land Rover owners appreciate at the same level (the same 77%) as the design they evaluate the passability of their car. The reliability of the car is considered an important quality by the owners of three brands, but only Lexus owners (61%) put this parameter in the first place. Experts got even more curious data by comparing the top three “parameters-leaders” by each brand and highlighting the original ones among them that were mentioned only for one brand. For example, Land Rover owners (59%) consider their cars as ergonomic, Lexus owners appreciate the ratio of price and quality (48% owners suppose so), Infiniti owners appreciate power (72%), Volvo owners appreciate safety (81%), which, by the way, the owners put in the first place.

The survey also showed a very high brand commitment from Volvo owners: 37% of the polled Volvo owners admitted that they were not at all prepared to consider the purchase of a car of another brand. Other car owners were not so categorical. For example, 33% of Infiniti owners were ready to consider the option of Lexus buying, 33% of Land Rover owners and 48% of Lexus owners did not oppose the purchase of Toyota. With the less success - in the range from 13 to 28% - the owners of these four brands were ready to transfer to cars of other brands. Among the possible options, they are ready to consider: BMW, Mercedes, Audi, Nissan, Mitsubishi, Honda, Volkswagen.

* More than 9 thousand respondents took part in the study (Club Lexus Russia, Russian club Volvo, international club Land Rover, Drive2.ru)

28.03.19 AUTOSTAT
Source: www.autostat.ru