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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

07 december more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Infographics

Price segmentation of the Russian car market in 2017

News

Volkswagen increased sales by 19% in Russia in 2018

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Russian dealers of Volkswagen sold 11,179 cars in December, which is more by 7.8% than the last year. At the end of 2018, Volkswagen sales in our country grew by 18.5% and they were 106,056 cars. As a result, Volkswagen ranked the sixth in sales among all automakers in Russia, and the brand’s market share was 5.9% against 5.6% a year before, according to AEB data. The achieved results have made Russia the main driver of growth, reports the Volkswagen press service.

The best-selling Volkswagen in the Russian market in 2018 remained the Polo sedan - 59,450 customers (+ 22.3%) chose this model. The second place is occupied by the Tiguan crossover, sales of which grew by 37% up to 33,530 units. As a result, the Tiguan became the best-selling model in the A-SUV segment.

In 2018, Volkswagen presented two new SUVs in Russia - the largest model in the Teramont model range, which was sold in amount of 1587 units, as well as a new generation of the Touareg SUV, which found 3001 customers and became one of the leaders in the premium SUV class. In general, the mix of SUV-models in sales of the Volkswagen brand grew by 20% in the last year, from 33 thousand in 2017 to 40 thousand cars in 2018, which, as noted in the company, confirms the correctness of the global strategy for the development of the SUV model range.

In addition, in the last year, the Golf hatchback was returned to the Russian market. From September to December, 512 customers made a choice in favor of this model.

“Volkswagen's record numbers are a result of the introduction to the market of special versions of such best-sellers as Volkswagen Polo and Tiguan, the new Touareg, Teramont and Golf, as well as the appearance of new showrooms in the Digital format and the excellent performance of dealerships. We are working to ensure that in 2019 the growth rates surpassed today's results and more Russian car enthusiasts became Volkswagen brand customers,” - said the head of Volkswagen brand Cars in Russia, Lars Himmer.

16.01.19 AUTOSTAT
Source: www.autostat.ru