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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

07 december more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Infographics

Ford in Russia: a story in numbers and facts
  • 04.04.19 Ford in Russia: a story in numbers and facts

    On March 27th, it became officially known that Ford was changing its presence strategy in the Russian market: it turned off the production in the passenger car segment, by reserving only the LCV assembly (with the transfer of the Russian company Sollers after reorganization).

    Archive

News

Most of Russian Ford buyers prefer 3-year loans.

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Most of Ford’s Russian clients who buy a car with borrowed funds choose 3-year loans. And this applies to both classic loan products and the Ford Options program, which provides an opportunity to update constantly the car, reported the press service of Ford Sollers. Among customers who prefer to buy a car on credit, the share of choosing 3-year loans reaches 80%.

As it was noted, Ford Sollers is one of the first automakers in the Russian market that offered a lending program with the ability to update continuously the car. The share of sales under the Ford Options program in the total volume of loans issued by Ford has increased from 2.5% in 2014 to 60% at present. To date, the program has already sold more than 20 thousand Ford cars in Russia.

With the attraction of borrowed funds, over a half of cars of Ford is being sold today in Russia. The share of SUVs, represented in Russia by the Ford EcoSport compact crossover, the mid-size Ford Kuga and the 7-seater Ford Explorer SUV are particularly high among SUVs sold on credit. Their share in Ford's credit sales today is more than 70%.

24.12.18 AUTOSTAT
Source: www.autostat.ru