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The report in focus

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

Exit date 22.08.2019

Format PDF

Price 2750 eur.

In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.

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Analytics

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News

TOP-10 of the most "female" brands of cars

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The analytic agency "AUTOSTAT" conducted a survey of car owners, on the basis of which the experts were able to rank the most "female brands" - brands that women prefer to own. It turned out that Chinese Chery is the leader with 22.1% of women-owners (among the survey participants).

In the second place by this indicator there is Daewoo (19.5%). Then Datsun and Lifan almost with the same results follow (17.4% and 17.2%, respectively), and the TOP-five of leaders is closed by Peugeot (16.6%). In addition to these brands, TOP-10 of the most "female" brands includes: Citroen (15.3%), Suzuki (14.4%), Geely (14%), Hyundai (13%) and Opel (12%). It should be noted that in the course of the survey, more than 180,000 questionnaires of respondents aged from 18 to 65 years were processed.

Surveys were conducted during the period from 2015 to 2018, at the same time there were taken into account brands, the number of questionnaires for which was at least 300 units. We should note also that the number of men who took part in the survey exceeded significantly the number of women-participants (90.4% and 9.6%, respectively).

23.07.18 AUTOSTAT
Source: www.autostat.ru