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The report in focus

Automotive Industry In Russia. Results of 2019. Prospects

Automotive Industry In Russia. Results of 2019. Prospects

Exit date 02.06.2020

Format PDF, 55 стр.

Price 960 eur.

report contains information on automotive vehicle production in Russia, particularly passenger cars and commercial vehicles

02 june more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Infographics

Which countries export cars assembled in Russia?

News

KIA ceed SW - the most popular station wagon among foreign cars

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Universal KIA cee'd_SW is the most sold station wagon among foreign models in Russia. As the agency "AUTOSTAT" was informed by the press service of KIA Motors Rus, the second generation of cee'd_SW has been in stable demand all the time, it has already up to 45% of sales of the cee'd model. In the case of corporate clients, who are very pragmatic in their choice, this figure can reach 60-65%.

As polls of owners cee'd_SW show, the main reason for purchase, along with an attractive balance of price and equipment, was the design of the car. Among the main criteria is also the level of comfort, which in combination with other factors has allowed KIA cee'd_SW to become the most popular foreign estate car. Currently, the price of the model in the Russian market is from 900 thousand to 1.3 million rubles, excluding special offers. 

According to KIA Motors Rus, the buyers of cee'd_SW and average wagon owners are generally similar: 88-90% of men, the vast majority of whom are married, with one child in the family. Significant difference is in age. The average age of the owner cee'd_SW – is 36 years, and the owners of station wagons in the general market – are 42 years old. "In Russia, the purchase of the station wagon is caused by the need to transport large-sized things, and the scope of the car can be divided into two: for a summer residence and for outdoor activities. Buyers of universals choose them for convenience and practicality in combination with the comfort of a car. Now in the Russian market there is often a situation where the owners of station wagons when changing cars get crossovers that are similar in practicality, but offer better geometric patency and a higher landing. The offer of crossovers continues to expand, while the choice of modern station wagons with a bright design and new technologies is rather limited," - commented in the press service of KIA Motors Rus.

06.10.17 AA "AUTOSTAT"
Source: www.autostat.ru