BMW increased sales of cars with mileage by 75% in 2016

Russian BMW dealers in 2016, under the BMW Premium Selection program, sold more than 2300 certified vehicles with Bavarian brands, which is more by 75% than a year ago. "AUTOSTAT" agency was informed by the BMW Group Russia, by noting:

"The BMW Premium Selection program is successfully implemented in the Russian market and it is one of the priority areas in the company's activities. Taking into account the peculiarities of domestic motorists who prefer to change their equipment more often than European drivers, we expect at least the same positive dynamics that will be supported by deferred demand for cars this year. We introduce processes that will make it possible to use this trend both quantitatively and qualitatively. "

To replenish the base of cars with mileage, all available instruments are used for this BMW program: trade-in, equipment purchase, car acceptance for commission and demonstration parks of dealer centers. Among the main advantages of the program there are full technical diagnostics, a confirmed history and round-the-clock service support.