The report in focus

AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

Exit date 31.01.2020

Format PDF

Price 1975 eur.

In 2019, the fourth wave of research took place. Due to the insufficient number of respondents in the sample, Chevrolet brand was excluded from the assessment, but Infiniti was added. As a result, the total number of brands represented in the report is 30, and the total number of respondents is more than 3,000 car owners.

31 january more info


Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info


Which brands have a higher share of imported car sales?
  • 31.10.19 Which brands have a higher share of imported car sales?

    Experts of the AUTOSTAT analytical agency found out that the share of foreign-made cars reached 15% of the total market of new passenger cars in Russia, and then decided to consider how this figure could vary depending on a particular brand.



KIA plans to develop the dealer network in Siberia and the Far East


The company KIA Motors Rus, which believes that the potential of sales of KIA in Russia is not exhausted, expects a significant strengthening of the brand in the regions of Siberia and the Far East. Traditionally, the main focus is on the partnership with dealers that are familiar with local specifics and ready to launch quickly the dealer centers that meet the corporate standards of the KIA. High demands are made not only by the sales and financial position of partners, but also by the ability to provide high quality customer service, reports the press service of KIA Motors Rus. Among the cities where the company conducts the most active search for partners for the development of the dealer network - Irkutsk, Novosibirsk, Omsk, Vladivostok and Khabarovsk. 

As it was noted, the company KIA Motors Rus has established itself as a strong player that has come to the Russian market in earnest and permanently and every year increases its market share. At the heart of the success of KIA business in Russia there is not only a wide range of models, local production, attractive price-performance ratio of cars, proactive marketing, but also special attention to the development of the dealer network.

Currently, official dealers of KIA operate in 93 cities of Russia, their total number has reached 179. Since 2010, the global concept "Red Cube" has been introduced in Russia, implying a modern design of the facades and showrooms of KIA dealership centers. Dealers use only high-quality materials and actively integrate modern digital technologies. About 80% of official KIA dealers brought their premises in line with these standards. The results of the program implementation were the unequivocal recognition of the KIA dealer centers and an additional flow of customers, attracted to the showrooms.

31.03.17 AA "AUTOSTAT"
Source: www.autostat.ru