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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

07 december more info


Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info


The growth of the parc of the Russian Federation for 10 years – is 60%


Sales of Ford Transit under the trade-in program in 2016 grew almost 2.5 times


The popularity of the Trade-in program among Ford Transit customers in 2016 grew almost 2.5 times and it was 14% of all sales of the model. It is more by 3 percentage points than a year before, according to the press service of Ford Sollers.

As it was noted, for the purchase of Ford Transit in the last year, a half of the customers passed the Trade-in cars of the LCV segment of competing foreign brands. At the same time, the rest half was almost exactly divided among themselves loyal customers of Ford and owners of commercial vehicles of domestic manufacturers.

The share of cars of domestic brands among the surrendered vehicles was 25%. At the same time, in quantitative terms, in 2016, cars of Russian brands surrendered almost 3 times more than a year earlier.

The cars of competing foreign manufacturers were 50% of all LCV segment cars sold in the Trade-in, in 2016. The total number of commercial vehicles of foreign brands that were taken under the Trade-in program grew by a record 4.5 times.

Local production and research and development center in Russia allowed not only to adapt the product and create more than 25 variants of special versions based on Ford Transit, but also to adjust to the demand and the necessary delivery time for customers, for whom commercial transport is a key component of the business. Last year, Ford Sollers opened a network of Transit centers throughout the country, which positively affected the sales of the model in the regions.

As previously reported "AUTOSTAT", by the results of 2016, Ford Transit of the new generation is in the lead in the class of light commercial vehicles among the models of foreign brands in Russia. Ford Transit in the last year showed the maximum increase among all Ford models represented in Russia - by 63%. For the last year, it was sold 5562 Ford Transit cars and special versions based on this model.

27.03.17 AA "AUTOSTAT"
Source: www.autostat.ru