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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

27 may more info

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Leaders of Russian car market in 2018
  • 31.01.19 Leaders of Russian car market in 2018

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News

Over 40% of car owners choose winter tires based on their previous experience

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AUTOSTAT analytic agency and BLAMPER.ru  website conducted an online survey in which respondents (more than 2.500 people) were asked to answer the question, "Whose opinion/advice did you take into account while choosing a brand of winter tires?".

According to the results of the survey, car owners make their decision based on personal experience of use of the tires. This answer in the survey was chosen by  43.6% of respondents. The second most popular answer was "Articles/texts in automobile magazines”.  It was chosen by almost one in four car owner (27.7%). One in five respondents said that before buying winter tires, he asks for the opinion of car owners in the forums (21.6%) or follows recommendations of friends and acquaintances (19.5%).

Only one in ten respondents admitted that he is guided by the recommendations of sellers (10.5%) and every eleventh car owner takes into account the recommendations of the automaker (9.3%), while choosing winter tires. Even fewer car owners trust the opinion of service station employees: their recommendations are taken into account by only 3.1% of respondents. 

Sample description: The survey was carried out among car owners active users of BLAMPER.RU service in December 2015. 87% of respondents are owners of foreign vehicles, and 13% drive domestic cars. Respondents could give multiple answers.

19.12.16 AA "AUTOSTAT"
Source: www.autostat.ru