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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

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Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

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News

Every eighth new car is sold under the scheme Trade-In

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According to the estimate of analysts of "AUTOSTAT", in 2014 it was sold 270,000 vehicles by authorized dealers under the scheme Trade-In, which is more by 20% than in 2013. Thus, one of eight new cars in Russia was sold with the offset of the cost of the second-hand car, say analysts.

Leader in this field of business is Toyota, which according to the scheme Trade-In sold 22,791 cars for the last year, which is more by 34% than a year before. At the same time, Lexus dealers sold under this scheme 4061 cars (+ 32%), and dealers of Honda 3,200 cars (+ 33%).

The brand programs of sales of used cars work at already 17 brands that are represented in the Russian market. But some of them are only in their infancy.

According to market participants, a significant boost to a new stage of development of Trade-In scheme was made by recycling program. Recall that in September of 2014 the Ministry of Industry and TRade included in the program the opportunity to get a discount for a new car in the amount of 40 thousand rubles in case of giving of old car by scheme Trade-In. As a result, in the fourth quarter of 2014 the sales of some brands by this scheme increased significantly. It was noted by the dealers Peugeot, Citroen, Renault, Volkswagen and others.

According to the director of the agency "AUTOSTAT", Sergey Tselikov, the prospects of Trade-In in Russia are quite good. A recent survey showed that one in five car owners (18.5%) is ready to give his old car for dealers for the offset of the new one by scheme Trade-In. In his opinion, the most advanced and proven schemes are exist at dealers of premium brands - Mercedes-Benz, BMW, Audi, Lexus, Jaguar and Land Rover.

27.02.15 AA "AUTOSTAT"
Source: www.autostat.ru