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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

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"Rolf" confirmed its leadership in the Russian auto retail

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GC "Rolf" set a new record in the Russian auto retail - the company has not only become the leader by market share of new cars in Russia, but it also holds the first place in sales of key brands in its portfolio.

2014 year became again a record for the company "Rolf": for five years, year after year, the company improved its results. By the end of 2014 dealerships "Rolf" sold 91,693 vehicles. Thus, the company "Rolf" confirmed its absolute leadership among the official dealer holdings in the country. The company's share in the sales of passenger cars and light commercial vehicles in Russia in 2014 was 3.69%. Also, "Rolf" became a leader by corporate sales (20,643 cars) and by sales of cars with mileage (24,674 cars).

The leadership of "Rolf" in the market is based on strong positions in all key for the company brands. In many of them, "Rolf" became the confident leader by sales in the scale of Russia. Among them – they are Alfa Romeo, Chrysler and Jeep, Ford, Hyundai, Mazda, Mitsubishi. Thus, the company "Rolf" sold in 2014, 20,617 new cars Hyundai, which corresponds to the share of 11.48% in sales of Korean brand in Russia; 19,865 new cars Mitsubishi (24,79% in the Russian sales of the brand); 11,038 new cars Ford (16,73% of brand sales in Russia); 5,945 new cars Mazda (11,72% of brand market), 1147 new cars Chrysler and Jeep (13,73%) and 37 of the new Alfa Romeo (38,54%).

Eight dealerships of company "Rolf" became the first by sales of new cars from one point within its brands. Thus, Audi Center North sold 4,427 new cars in 2014, which corresponds to the share of the Russian market Audi 13,02%, Lexus Yasenevo – 1,461 vehicles (7.63% of the market share of Lexus in Russia); Rolf Alfa Romeo - 37 vehicles (38.54% market share of the brand); Rolf Diamant, the official dealer of Chrysler and Jeep – 843 cars (10.09%); Rolf Khimki, the official dealer of Mazda – 2,609 cars (5.14%); Rolf Mining Centre, the official dealer Skoda – 3,049 cars (3.61%); Toyota Center Yasenevo – 5,237 cars (3.23%); Rolf South, the official dealer of Mitsubishi – 3,885 cars (4.85%).

"The results of 2014 demonstrate clearly that the company "Rolf" has chosen the right development strategy. An important term in the formula for the success was the well-chosen portfolio of brands with a wide range of premium brands and a high degree of localized models from manufacturers of mass segment. The strategy of long-term cooperation with corporate partners also gave fruits. And, of course, the foundation of leadership – is the lined business processes and qualified staff, "- says the CEO of "Rolf", Tatiana Lukovetskaya.

Tags: rolf, dealer, sales
28.01.15 AA "AUTOSTAT"
Source: www.autostat.ru