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The report in focus

Automotive Industry In Russia. Results of 2019. Prospects

Automotive Industry In Russia. Results of 2019. Prospects

Exit date 02.06.2020

Format PDF, 55 стр.

Price 960 eur.

report contains information on automotive vehicle production in Russia, particularly passenger cars and commercial vehicles

02 june more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Infographics

Digit of the day: 3 new cars per 10 used ones
  • 27.12.18 Digit of the day: 3 new cars per 10 used ones

    As experts of the analytic agency AUTOSTAT have established, in Russia the ratio between sales of new and used cars is 1: 3.3. In other words, there are 10 used cars per 3 purchased new cars this year.

    Archive

News

The purpose of specialists of auto marketing is to increase the efficiency in the period of general decline in the market

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Yesterday, in Moscow, it was held IV annual conference for marketers and analysts of automobile companies "Automobile Marketing 2014", organized by partner duet of companies "AUTOSTAT" and "Avtomarketolog." This year's event was attended by about 200 participants, working in the automobile business.

The situation in the Russian automotive market under the influence of political and economic factors is changing all the time. Accordingly, at least from time to time professionals need to update methods, techniques, recipes not only to survive, but also to achieve victory in this market. The value of such specialized professional meetings is more important in times of crisis.

"Road will be passed by the walker", and the conference is constructed in such a way that analysts of dealer companies and automakers were able to get a new real-time data about the general state of the market and its prospects (within the event, the director of the agency "AUTOSTAT", Sergey Tselikov, spoke with the report "The main trends of the automobile market of Russia"), and to clarify for themselves the new trends of modern marketing activities (Viktor Kopchenkov, the founder of the professional community in LinkedIn - Marketing in Russia, spoke with his report "The main trends of marketing"). Session participants also heard a presentation "Tools for monitoring and analysis of the market" (speaker - Executive Director of "AUTOSTAT", Sergei Udalov), as well as speeches of specialists, associated with the marketing of used cars "(speakers were the Head of Consulting and Training «Caroperator», Marina Lukina, Head of Sales AUTO group at Avito.ru, Albert Karabut). The most successful at this stage of development of the car market practices (representative of The Motors, GC "Atlant-M", GC "Independence" and others) will share their recipes in the working sessions, which contribute the growth in car sales.

The world is changing, as well as sales technology. This year it was especially a lot of presentations related to internet marketing and social networking at the conference. In total, the conference included about three dozen of specialists of different levels, who prepared their reports, the purpose of which – is to increase the efficiency in the period of general decline in sales: the effectiveness of management, marketing, service, attracting of traffic of buyers, communications, advertising, promotion.

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04.12.14 AA "AUTOSTAT"
Source: www.autostat.ru