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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

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Car owners spoke about domestic batteries that they are ready to buy


Against the background of the departure of some foreign brands producing car batteries, the specialists of the agency "AUTOSTAT" decided to find out whether Russian car owners are ready to buy products of domestic manufacturers instead of foreign analogues. As part of the report "The Barometer of the Mood and Financial Situation of Russian Car Owners", one of the surveys was devoted to batteries. Owners who, at the time of the survey, were using foreign-made batteries were asked the question: "Which battery would you buy, if foreign brands leave the market?". As a result, every tenth respondent found it difficult to answer.

But, as for the rest of the survey participants, we managed to identify several brands of manufacturers that were named more often than others. This rating was topped by TITAN brand batteries, which were named by approximately every fifth respondent (22.1%) as an alternative to their existing battery. The second most popular brand was Tyumen Battery with a score of 16.4% (this is every sixth survey participant). The TOP-3 also includes AKOM batteries manufactured by the Zhiguli Battery Plant (15.1%). They are followed in this rating by batteries of the Zver (11%) and Tyumensky Medved (8.5%) brands. The list of other brands in total occupied a fairly large share (43.9%), however, each separately, in terms of the number of "votes" scored by the participants, significantly loses to the top five leaders.

Note: the use of information / materials is prohibited without the consent of AUTOSTAT LLC; You can clarify the terms of use by e-mail: avb@autostat.ru.

18.11.22 AUTOSTAT
Source: www.autostat.ru