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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

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The experts told how you can reduce the price of cars 30.11.22 - 15:40 The experts told how you can reduce the price of cars

High car prices have become one of the main factors that caused a drop in demand in the Russian market


How will car owners react if the cost of gasoline is 100 rubles per a liter?


10% of Russian car owners will not reduce the intensity of car operation when the cost of gasoline is 100 rubles per liter. Such data were obtained by the specialists of the agency "AUTOSTAT" in the course of an online survey during the preparation of a new marketing report "The Barometer of Mood and Financial Status of Russian Car Owners".

The survey was conducted in March of this year. It was attended by more than 5 thousand car owners - users of the site Auto Mail.ru. Respondents were asked the question: "If the price per a liter of gasoline rises to 100 rubles, will you still drive?" In this case, it was possible to specify several answers. As the survey results show, the vast majority of car owners (83%) will reduce the number and distance of car trips. Over 50% will do it for personal matters, and 30% for work. It is also interesting that every fourth respondent at such a price of gasoline is ready to use an alternative mode of transport (public, taxi or car sharing), and every fifth will switch to a bicycle or walk. The remaining answer options did not score even 15% - you can see them in the picture. Here, the fact that only every tenth car owner, even with a gasoline price of 100 rubles per 1 liter, will drive as before is especially noteworthy.

Moreover, among the owners of premium cars, this figure is almost twice as high - 19.1%. By the way, in all other cases, the owners of such cars will be less willing to respond to the rise in gasoline prices. But among those who drive cars of the mass segment, as a rule, the proportion of respondents who are ready to save is higher. The reason is different financial opportunities.

13.05.22 AUTOSTAT
Source: www.autostat.ru