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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

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Dynamics of the secondary market in the mass and premium segments


The structure of the used car market when divided into mass and premium segments resembles the state of affairs in the new car market. Here, brands of mass brands also prevail, and their ratio with the "premium" is about the same: 90% to 10%. Just for 5 months of this year, more than 2 million mass-produced cars and almost 227 thousand premium cars were purchased in the secondary market. At the same time, the mass market segment grew by 27.8%, while the premium dynamics turned out to be higher (+ 32.9%).

Domestic LADA with a market volume of 532.7 thousand units is among the leaders of mass brands, with a huge advantage over competitors. The second place is taken by the Japanese Toyota (250.2 thousand units), the third - by Nissan (126.3 thousand units). The top-five leaders also included Hyundai and Kia (126.1 thousand and 124 thousand units, respectively). The threshold of 100 thousand units by the end of 5 months has not been crossed any more by any brand. Experts noted that literally the entire TOP-25 demonstrates positive dynamics, with most brands in double-digit numbers.

The largest growth was seen at the Korean KIA (+ 38.5%). As for the premium segment, here the German three brands are leading in the secondary market: Mercedes-Benz (with a result of 56.8 thousand units), BMW (54.6 thousand units), Audi (39.4 thousand units). Then Lexus (21.9 thousand units), Volvo (13.3 thousand units), Land Rover (13.2 thousand units) follow. Note that here, too, all brands demonstrate significant growth, ranging from 21.8% (smart) to 42.5% (MINI).

At the same time, one should not forget that high positive dynamics both among mass brands and among the premium, is largely due to the effect of the low base, which developed in the 2nd quarter of 2020 against the backdrop of restrictions imposed by the coronavirus pandemic. They affected directly the car market, including the secondary one.

19.08.21 AUTOSTAT
Source: www.autostat.ru