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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

07 december more info

Top news

New LCV market grew by 28% in March 13.04.21 - 12:17 New LCV market grew by 28% in March

The market leader is still the domestic brand GAZ.


Dynamics of the Russian car market in 2020


The drop in new car sales in Russia at the end of 2020 (-9.1%, according to the AEB), affected both market segments - mass and premium. Thus, in the mass segment, which accounted for just over 90% of the market, sales of cars fell by 8.9%. But despite this, seven brands in the TOP-25 in terms of sales showed the positive dynamics.

This is most clearly seen at Chinese car manufacturers. In the last year Changan sold 2.5 times more cars than in 2019, in instance. Chery's sales grew by 80%, FAW - by 77%, Geely - by 61%, and Haval - by 41.5%. In addition to them, growth was shown by the Czech Skoda (+ 7%) and the Japanese Suzuki (+ 3%). Most brands were in the red, and the strongest drop among them in 2020 was demonstrated by Chinese Lifan (-65%).

The premium segment dropped by 7.6%, and its share was almost a tenth of the Russian market. Here, only three brands have managed to increase sales. Best of all, American Cadillac coped with this, the volume of sales of which in 2020 grew almost 1.5 times. BMW and MINI were also in the "positive" zone (+ 2.9% and + 0.6%, respectively). The rest of the premium brands show a drop in sales. If at smart, due to leaving the Russian market, they fell by 92.5%, then at Infiniti, Jaguar and Genesis - over 40%. At the same time, the drop affected at least the German Porsche, Audi and Mercedes-Benz (in the range of 5 - 8%).

04.02.21 AA "AUTOSTAT"
Source: www.autostat.ru