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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

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Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

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Which brands show the growth of car sales in Russia?


For 10 months of this year, sales of new passenger cars in Russia, according to the AEB, were about 1.18 million units. Among them, 1 million 061.4 thousand cars are mass brands, and 115.3 thousand units are premium brands. Thus, the share of each of these segments is 91% and 9%, respectively. At the same time, over the specified period, both of them showed a decline, which was stronger in the mass segment - minus 11.4% versus minus 8.5%.

As the experts of the analytical agency "AUTOSTAT" noted, the domestic LADA remained the leader among mass brands, which accounted for almost a quarter (24%) of all sold cars. In quantitative terms, this is 254.7 thousand units. Two Korean brands follow - KIA (160.7 thousand units) and Hyundai (128.5 thousand units). Renault (102.1 thousand units) and Volkswagen (82.2 thousand units) also entered the TOP-5 of popular brands. Note that these five leaders are still in the red since the beginning of the year - from 5.3% for Volkswagen to 14.7% for KIA. But positive dynamics in the mass segment was recorded in only seven brands, five of which are of Chinese origin - Haval (+ 55.2%), Geely (+ 61.9%), Chery (+ 59.7%), Changan (+ 226.3%) and FAW (+ 96.7%). Skoda (+ 6.9%) and Suzuki (+ 11.2%) moved up from the “non-Chinese” brands.

The rest of the brands have not even managed to achieve the previous year's results. In the premium segment, BMW became the sales leader, which also managed to increase sales by 1% to 34.3 thousand units. This represents 30% of the total premium car market in our country. Brands with negative market dynamics follow - Mercedes-Benz (30.1 thousand units; -6%), Lexus (16 thousand units; -9%), Audi (11.5 thousand units; 10,5%) and Volvo (5.9 thousand units; -12.9%). Apart from the already mentioned BMW, only one premium brand has managed to increase sales since the beginning of the year - the American Cadillac (+ 57.7% to 1.2 thousand units).

17.12.20 AA "AUTOSTAT"
Source: www.autostat.ru