Repurchase index of premium brands

Owners' loyalty to their vehicle's brand can greatly influence the decision to buy their next car. Many, having learned the merits of a car from personal experience, having driven more than one thousand kilometers on it, begin to feel adherence to the models of their brand. Or vice versa - they no longer want to have anything to do with this brand.

Experts of the analytical agency "AUTOSTAT" together with partner sites for 7 years (from 2013 to 2020 inclusively) interviewed more than 12 thousand Russian car owners, who were asked the question during the survey: "What brands of cars do you consider as the next purchase?" As a result, the re-purchase index of seven premium brands was determined - Mercedes-Benz, BMW, Lexus, Audi, Volvo, Jaguar, LandRover.

The index shows the percentage of respondents who chose the brand they owned at the time of the survey as their next purchase. BMW owners showed the greatest loyalty to their brand, the re-purchase index of such cars is 82%. That is, in fact, 8 of 10 owners are ready to "repeat" their purchase when updating the vehicle. The Mercedes-Benz figure is almost as high - 81.3%. The third place in the ranking is occupied by Volvo with 77.5%. Jaguar and Land Rover also showed the index above 75%. The desire to buy Lexus again after the sale of their car was demonstrated by 74% of car owners of this brand. About 73% of respondents were ready to buy Audi again.