Experts of the analytical agency "AUTOSTAT" in the framework of the study * "AUTOSTAT OMNIBUS-2019. Car Antifreezes: Opinion of car owners” rated the level of the car antifreeze brand recognition. The survey participants (more than 3,000 Russian car owners) were able to choose several brands from 23 offered.
According to the results of the survey, the most known brand among car owners is Lukoil antifreeze: it was indicated by more than a half of respondents - 56.5%. Mobil brand is almost as well known - 53.7% of respondents named it. Felix brand with 46.7% is the third one.
Sintec (41.2%) and Castrol (35.2%) brands were also among the top 5 leaders, and every third participant of the survey indicated brand G-Energy (30.6%).
LiquiMoly brand (28.2%) was the seventh in the consumer rating. Alaska and Gazpromneft brands followed, gaining an equal number of votes - 22.7%. The antifreeze brand AGA finished the top 10 most known brands (15.7%).
In our new marketing report “AUTOSTAT OMNIBUS-2019. Car Antifreezes: Opinion of car owners" you can find more information as well as get know signs by which car owners decide it’s time to change the antifreeze and whose recommendations they are ready to consider when buying a new product.
* This study was conducted through an online survey in April’19. More than 3,000 car owners took part in it (the sample was in full accordance with the active Russian fleet).
