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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

07 december more info

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What accessories are the most popular among Russian car owners?

What-accessories-are-the-most-popular-among-Russian-car-owners.jpg

The experts of the analytic agency "AUTOSTAT" within their own research * decided to see which accessories are the most popular among car owners. For this, the respondents were asked to indicate the accessories that are currently installed in their cars.

According to the results, the most popular "gadget" among car owners was the DVR: its presence in the car was indicated by 65.6% of respondents. The TOP-10 of the most popular accessories also included seat covers (48.5%), air freshener (48.4%) and a compressor (47.1%). Almost every third (30.8%) car owner considered that it is necessary to buy a radar detector after buying a car.

Rails on the roof were installed by 28.5% of the number of survey participants, deflectors – by 27%, highlight of the zone of the car exit - 25.9%. About every fifth respondent purchased a mechanical anti-theft device (19.4%). The TOP-10 of the most popular accessories is closed by the car box, which is located on the roof. Its presence was indicated by only 5.3% of the respondents.

* More than 1,800 car owners took part in the survey, the owners of cars of 2013-2018 release (not older than 5 years). It was possible to specify several options.

11.07.19 AUTOSTAT
Source: www.autostat.ru