Ford in Russia: a story in numbers and facts

On March 27th, it became officially known that Ford was changing its presence strategy in the Russian market: it turned off the production in the passenger car segment, by reserving only the LCV assembly (with the transfer of the Russian company Sollers after reorganization).

Experts of the analytic agency "AUTOSTAT" decided to recall the most vivid figures from the history of Ford business development in our country. On the basis of these facts, the economic rationale behind the decision made by the management of the American company becomes more understandable.

Since 2002, a total of about 1 million Ford vehicles have been produced at Russian car plants in Vsevolozhsk, Naberezhnye Chelny and Yelabuga. At the same time, in 2018 only almost 50 thousand units were produced, although the total capacity of enterprises reached 350 thousand units per year. Thus, their load is only about 15%, which clearly permits to judge the reasons for the restructuring of the company's business in Russia.
On January 1st, 2019, there were more than 1.5 million cars of this brand in the parc of the Russian Federation. Among them, 1389.3 thousand are passenger cars, 167.5 thousand are light commercial ones.

According to the analytic agency AUTOSTAT, for the last 12 years, the volume of the Ford car market in Russia has amounted to about 1.1 million units. The peak of sales was in 2007-2008, when 162.5 and 182.1 thousand units were sold, respectively. At the same time, in 2007, the maximum market share was recorded (6.8%).

We should note also that Ford cars are in good demand in the secondary market. Moreover, the Focus model has been the most popular foreign used car in our country for a long time and even ranks the second in the overall standings of the model rating.

As for the dealer network of the American brand, in January of this year in Russia it consisted of 99 dealers. Apparently, in the near future, this number may decrease significantly.