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AUTOSTAT OMNIBUS-2019. Winter Car Tires: Car Owner Preferences (Third Wave)

AUTOSTAT OMNIBUS-2019. Winter Car Tires: Car Owner Preferences (Third Wave)

Exit date 12.12.2019

Format PDF

Price 3500 eur.

The third autumn wave of the project is aimed at the consumer preferences in the purchase and operation of winter tires.

12 december more info

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Infographics

Which car options are considered the most useful with Russian customers?

Car options utility evaluation.jpg

While studying the preferences of Russian car owners, the specialists of AUTOSTAT analytic agency found out which options in a car are considered the most useful. This was one of the topics of our online survey, which was carried out in November 2018. Over 1,800 people took part in it.

According to the survey results, Russian customers appreciate the heated windshield most of all; it got 4.68 out of 5 possible points. The second place was taken by a remote starting system (4.58). Taking into account the climate conditions of our country, these two options are obviously the most important for car owners. They also pay special attention to safety - such options as parking sensors and extra airbags scored 4.55 points each. Over 4.5 points were also taken with heated seats and a full-size spare tire.

Options such as blind spot monitor, brake assist system, adaptive headlights and heated steering wheel have a little less results. However, each of them got over 4 points.

 

Tags: russia
22.02.19 AUTOSTAT
Source: www.autostat.ru