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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

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Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

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What winter tires do Russian car owners prefer?

Winter tires. Car owners’ preferences.jpg

Experts of the analytic agency "AUTOSTAT" in the framework of the new research "AUTOSTAT OMNIBUS - 2018. Car tires: car owners' preferences" conducted a survey on the choice and operation of winter tires. The results of a survey that was conducted in November (more than 3,000 car owners participated) showed that 94.2% of respondents “change” their tires for the winter ones and only 5.8% do not have a second set of tires. The survey also showed that, by choosing between studded and friction counterparts, the majority of respondents (77.6%) prefer studded tires, while about one in five (22.4%) buy friction ones.

Experts noted that the preferences of car owners in choosing winter tires largely depend on the region of residence. For example, in Moscow, the percentage of those who prefer friction tires is higher than in Russia as a whole: about a third of the participants supported the “friction type”.

As for the brands of winter tires, to which survey participants gave their preferences, the TOP-5 of the most popular included: “KAMA” (10.6%), Cordiant (10.4%), Bridgestone (10.3%), Nokian Tyres (10.1%), Michelin (8.9%). In general, these 5 brands accounted for a half of the questionnaires from the total sample.

It should be noted that only 18 brands were selected in the sample. Details about what other brands of manufacturers of winter tires are familiar to Russian motorists and what qualities they consider to be the most valuable, and much more - you will find in the new report “AUTOSTAT OMNIBUS - 2018. Car tires: car owners' preferences”.

* This study was conducted by online survey in November of 2018. It was attended by more than 3,000 car owners. When forming the sample, quotas by gender were taken into account (no more than 25% of car owners), as well as on the basis of “age of the car” and “geography of the respondents” (calculated based on the structure of the active Russian parc).

Tags: sales, russia
06.12.18 AUTOSTAT
Source: www.autostat.ru