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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

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Sales dynamics of best-sellers of Russian market in 2017 – 2018ss

Dynamics of sales of models-leaders in the market.jpg

Currently, the quartet of best-selling models is clearly marked in the Russian automotive market. If we take the results of 9 months of 2018, the bestsellers lined up in the following order: LADA Vesta (76.2 thousand units), KIA Rio (75.1 thousand units), LADA Granta (70.2 thousand units) and Hyundai Solaris (50.3 thousand units).

Analysts of the agency "AUTOSTAT" decided to pay attention to the "race of leaders" and see how this competition looks, if they consider the monthly sales statistics of these models. The statistics of 2018 clearly demonstrates the strengthening of Vesta’s position: in January, for the first time, it occupied the podium of the Russian market and within 9 months it did it 3 more times (June, July, August). As for its competitors by model rating, during 2018 the situation changed several times. So, LADA Granta, which in December of 2017 managed to break away significantly from its rivals, the beginning of the new year it did not rise above the third place, but did not let the competitors away from it for a considerable distance. April and May were very active months in the market for the whole trio. After Vesta pulled ahead, the main intrigue turned to the rivalry of Granta and Rio. At the end of September, Granta, nevertheless, took the lead, by having increased monthly sales to almost 10 thousand units - probably, the interest in the appearance in the market of the updated version of the family also played a role. How will the “race of leaders” develop further? There is no consensus about this in the market. However, LADA Vesta has a number of advantages over its rivals. It is not only the price (the weighted average price of the model is almost 150 thousand rubles less than that of the “Korean”), but also the updated model range due to the appearance in the line of station wagons and sedans in the Cross version. It allows the experts of the analytic agency AUTOSTAT to rely on the leadership of LADA Vesta by the end of the year, although, of course, the picture may change for three months.

12.11.18 AUTOSTAT
Source: www.autostat.ru