Segmentation of the Russian market: new and used cars

The analytic agency "AUTOSTAT" conducted a survey of the primary and secondary markets in Russia for the first 8 months of 2018. So, the volume of the market of new cars for the reporing period was 1.02 million units, second-hand - 3.5 million units.

As the study showed, the largest share in the structure of the market for both new and used cars belonged to four main segments - SUV, B, C, D. If in the primary market they occupy a share of 92.8%, then in the secondary market - 87, 5%.

In the market structure of new vehicles the SUV segment is the leader with a share of 43.1%, which once again confirmed the growing popularity of crossovers and SUVs in our country. The second place is occupied by the vehilces of the B segment (37.9%), and the vehicles of the C-class and D-class follow with a large gap (6.6% and 5.2%, respectively). The remaining segments have 7.2% in total, and more than a half of them have a share less than 1% of the total.

As for the secondary market, the largest share here was in segment B (37.8%), and it has almost the same index as in the primary market. Crossovers and SUVs ranked the second with 21.4%. Vehicles of C-class (18.8%) are on the third place, and D-class - on the fourth (9.5%). The structure of the remaining segments, which had 12.5% of the secondary market, almost repeats the structure, which has developed in the market of new cars: the most of them also have a share less than 1%.