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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

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Price segmentation of the car market in Russia in the first half of 2018

Price segmentation of the passenger car market.jpg

According to the estimation of the analytic agency "AUTOSTAT", the largest share of sales (40.1%) in the Russian car market in January-June of 2018 fell on cars worth from 600 thousand up to 1 million rubles.

This price category includes the most of configurations of cars of segment S and SUV, which are in high demand in Russia (KIA Rio, LADA Vesta, Hyundai Solaris, Hyundai Creta, etc.). At the same time, in monetary terms, it takes only 22.2% of the total capacity of the Russian automotive market.

The leader in terms of revenue is the category of cars, the price of which starts from 1.8 million rubles. In the first half of this year, it has almost a half (49.9%) of the total market capacity. Here it is represented almost all the premium segment and top versions of a number of crossovers and SUVs. In terms of sales, this category ranks the second in the rating - it has 23.6% of all sales.

The smallest share of the market is occupied by the segment of cars with the price from 1.4 to 1.8 million rubles - only 9.6% of the total sales of passenger cars. But in the financial calculus the smallest (share - 4.1%) is the category of cars, the price of which does not exceed 600 thousand rubles. It includes a number of configurations of individual models LADA, Ravon and Datsun.

07.09.18 AUTOSTAT
Source: www.autostat.ru