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AUTOSTAT OMNIBUS-2019. Winter Car Tires: Car Owner Preferences (Third Wave)

AUTOSTAT OMNIBUS-2019. Winter Car Tires: Car Owner Preferences (Third Wave)

Exit date 12.12.2019

Format PDF

Price 3500 eur.

The third autumn wave of the project is aimed at the consumer preferences in the purchase and operation of winter tires.

12 december more info

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For what reasons can Russians change cars?

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The average period of ownership of a car in Russia is about 5 years. What reasons can push a Russian car owner to change his car? To find out the most popular of them, the experts of the agency "AUTOSTAT" and the portal DROM.ru in April 2018 conducted a joint online survey, in which more than 13 thousand respondents took part. All participants were asked to answer the question: "For what reasons can you change the car?" In this case, they could specify several options.

As the results showed, over 40% are ready to do it simply because they are "tired of it" (43.1%) or "have more money" (40.5%). Every third respondent (32.5%) admitted that he could think about replacing the car, if it starts to break often, and every fourth (25.5%) - if his marital status changes, there will be children, etc. More than 17% are ready to sacrifice a car when money is urgently needed (in this case they will consider buying a cheaper car). A little less (more than 16%) can change the car in the case of a new hobby (which will require the presence of other possibilities of the car) or after an accident, as they just "do not want to do repairs." Every tenth car owner (9.6%) is ready to change the car if the prices for its maintenance grow. The same number of respondents is ready to consider the purchase of a more expensive and status car instead of the existing one, if they will get a new job or a new post.

The survey showed that a certain category of car owners (8.7%) may want to change the car when a new, more interesting model comes out. For some of the respondents, a factory or dealer warranty is very important: 3.8% of respondents noted that its end may lead to the replacement of the car.

17.04.18 AA "AUTOSTAT"
Source: www.autostat.ru