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The report in focus

AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

Exit date 31.01.2020

Format PDF

Price 1975 eur.

In 2019, the fourth wave of research took place. Due to the insufficient number of respondents in the sample, Chevrolet brand was excluded from the assessment, but Infiniti was added. As a result, the total number of brands represented in the report is 30, and the total number of respondents is more than 3,000 car owners.

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Infographics

Price segmentation of the Russian car market in 2017

Price segmentation of the passenger car market.jpg

The largest share of sales falls on cars worth from 600,000 to 1 million rubles in the last year, which have 40% of the total volume. This category includes the most configurations of cars of classes B, C and SUV, which are in high demand in Russia (KIA Rio, LADA Granta, Hyundai Creta, Skoda Octavia, etc.). At the same time, in monetary terms, this segment occupies only 22.4% of the total capacity of the Russian automotive market.

The leader by revenue is the category of passenger cars worth over 1.8 million rubles, which occupied 45% of the total capacity of the market in the last year. The whole premium segment and top versions of a number of crossovers and SUVs are presented here. By sales volume, it occupies also a high place, by occupying the second position with 19.2% of all sales.

The smallest segment in quantitative terms on the Russian market is the segment of cars, the price of which ranges from 1.4 million to 1.8 million rubles – it has 12.6% of the market of passenger cars. In financial terms, the smallest share (5%) belongs to the category of cars worth up to 600 thousand rubles. It includes a number of configurations of LADA cars, Ravon and Datsun.

13.03.18 AA "AUTOSTAT"
Source: www.autostat.ru