In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.
The market volume of luxury segment for 10 months reached 1,065 units
51% of Russian families have a car now - such data was received by specialists of the agency "AUTOSTAT" within on-line survey, conducted in September of 2014, which was attended by more than 26 thousand respondents.
Overall, 34% of families - use a car, 13.5% - two cars, 3% - three cars, 0.5% - four or more cars.
In this study, the term "family" refers to "household", accepted in international practice. "Household" may consist of a single person living alone and apart.
Totally in Russia there are 52.7 million households; parc of cars – is more than 40 million units, among them the possession of individuals –is 38.4 million units.
10.04.15 | AA "AUTOSTAT" |
Source: www.autostat.ru |