Рейтинг@Mail.ru

The report in focus

The market of Сhinese cars in Russia.Trends and consumer evaluation

The market of Сhinese cars in Russia.Trends and consumer evaluation

Exit date 05.03.2020

Format PDF

Price 850 eur.

The report consists of six parts. The first section contains information on the production, import, sales and fleet of Chinese cars in Russia. In addition to the structure, segmentation and dynamics of the market, its price parameters are also described here.

05 march more info

Top news

The Russian LCV market kept the seventh place in Europe in February 2.04.20 - 07:50 The Russian LCV market kept the seventh place in Europe in February

Sales of LCV in Europe fell by 5.7%

Infographics

Rating of automobile brands on the index of trust service center

index.png

Only 40% of car owners trust fully the work at service centers. Therewith, customers have more loyal attitude in the premium segment: 55% of respondents trust the service from the dealer. In the mass segment of foreign cars, this figure is average - 42%. The least figure is among owners of cars of Chinese brands (30%). These results were obtained in the course of the annual survey "Preferences of Russian consumers in the automotive market." In November of 2014 it was held the second wave of the survey of car owners. The survey polled about 2,000 car owners - the owners of the most popular brands in the ranking of Russian sales of new cars.

In branding structure the greatest degree of confidence in the work of service centers is demonstrated by the owners of premium cars: Lexus (71%), Mercedes-Benz (61%) and Audi (57%). Then buyers of Subaru, Volvo and Toyota follow (not less than 50%). The best among Chinese brands appeared Chery (36%). Only each third of the owners of domestic LADA and UAZ trusts service center employees. The worst indicator of confidence was recorded among Chinese Geely and Lifan (26% and 24%, respectively).

The situation in the automotive market today is complicated, ambiguous. Experts predict that in 2015, the competition in this market will be particularly tough. The strongest will survive, who managed to establish long-term relationships with adequate actual and potential customers.

09.04.15 AA "AUTOSTAT"
Source: www.autostat.ru