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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

27 may more info

Top news

The production of passenger cars set an absolute anti-record in May 2022 1.07.22 - 15:12 The production of passenger cars set an absolute anti-record in May 2022

Tor the 5 months 268,000 cars rolled off Russian assembly lines.

Infographics

Rating of automobile brands on the index of trust service center

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Only 40% of car owners trust fully the work at service centers. Therewith, customers have more loyal attitude in the premium segment: 55% of respondents trust the service from the dealer. In the mass segment of foreign cars, this figure is average - 42%. The least figure is among owners of cars of Chinese brands (30%). These results were obtained in the course of the annual survey "Preferences of Russian consumers in the automotive market." In November of 2014 it was held the second wave of the survey of car owners. The survey polled about 2,000 car owners - the owners of the most popular brands in the ranking of Russian sales of new cars.

In branding structure the greatest degree of confidence in the work of service centers is demonstrated by the owners of premium cars: Lexus (71%), Mercedes-Benz (61%) and Audi (57%). Then buyers of Subaru, Volvo and Toyota follow (not less than 50%). The best among Chinese brands appeared Chery (36%). Only each third of the owners of domestic LADA and UAZ trusts service center employees. The worst indicator of confidence was recorded among Chinese Geely and Lifan (26% and 24%, respectively).

The situation in the automotive market today is complicated, ambiguous. Experts predict that in 2015, the competition in this market will be particularly tough. The strongest will survive, who managed to establish long-term relationships with adequate actual and potential customers.

09.04.15 AA "AUTOSTAT"
Source: www.autostat.ru