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The report in focus

Passenger car market in Russia. Results of 2021, trends and prospects

Passenger car market in Russia. Results of 2021, trends and prospects

Exit date 29.03.2022

Format PDF

Price 900 eur.

The report contains detailed information on the last year’s passenger car sales, their dynamics and structure, market capacity, its price parameters, segmentation, etc.

29 march more info

Top news

Chinese cars will be produced under the brand name "Moskvich" 23.05.22 - 07:50 Chinese cars will be produced under the brand name "Moskvich"

The Moskvich plant intends to launch the production of Chinese cars instead of Renault models

Infographics

Rating of brands on NPS in Russia

NPS.png

Clear leaders of the rating are brands: Mercedes-Benz and Land Rover, and clear outsiders - LADA and Daewoo. The top-10 of the mass brands included KIA and Skoda. BMW took the third place of ranking. Four places of the "top ten" – are occupied by the Japanese brands - Mazda, Subaru, Lexus, and Toyota. Volvo is also among the leaders, which took the seventh place.

The index of consumer loyalty (NPS) was calculated by analysts of "AUTOSTAT" within the evaluation of satisfaction of car owners and car dealers. All motorists were asked: "What is the probability that you will recommend the brand of your current car to your friends, colleagues, acquaintances?". Depending on what point was scored by the respondent, he was assigned to one of the categories of consumers (critics, neutral or promoters). NPS index was calculated as the difference between the percentage of promoters and critics (Neutrals were not used for calculation). The higher the share of promoters, the higher the NPS brand, the more positive information about it receives the market. *

The data were obtained during the annual survey "Preferences of Russian consumers in the automotive market." In November of 2014, we conducted a second wave of the survey of car owners. The survey polled about 2,000 car owners - the owners of the most popular brands in the ranking of Russian sales of new cars.

* Method of calculation:

The index of consumer loyalty (NPS) = share of promoters - share of critics.

Promoters – are the most loyal consumers, they are ready to recommend the brand (product / service) to friends and acquaintances.

Neutrals - consumers, quite satisfied with the brand (products / services), but they are not ready to recommend it to friends and acquaintances, their attitude towards the product is passive.

Critics – are consumers, who have received a negative experience with the products / services and willing to give it to a negative recommendation.

06.04.15 AA "AUTOSTAT"
Source: www.autostat.ru