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AUTOSTAT OMNIBUS-2018. Engine oils: preferences of car owners (second wave)

AUTOSTAT OMNIBUS-2018. Engine oils: preferences of car owners (second wave)

Date of issue: 31.10.18

Format: PDF

Price: 4 040 €

 

 

 

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“AUTOSTAT OMNIBUS” is an annual project of the analytic agency AUTOSTAT. It is a survey of car owners with the usage of a certain methodology and it gives an opportunity to compare the indicators over time.

The project is based on the formation of a representative sample corresponding to the age and regional structure of the car parc in Russia.

In the course of the study, we get the features of consumer behavior of car owners on the following topics: recognition of engine oil brands (with a hint and without a hint), operating characteristics and quality assessment of used engine oil, engine oil changing, repeated purchase and the NPS index, as well as advertising knowledge and attitude to promotions.

The project provides an opportunity to compare annually the change of indicators by own brand and the brands of competitors, as well as to ask the questions to respondents participating in the survey.

If you have any questions please contact us by e-mail: vla@autostat.ru

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