The report in focus



Exit date 22.08.2019

Format PDF

Price 2750 eur.

In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.

22 august more info


Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info


Leaders of the car market in the 1st quarter of 2018


Managing Director of "Hyundai Motor CIS" may become a top manager of AvtoVAZ

Executive vice president of sales, marketing and service of AvtoVAZ, Martin Franz Soest, resigns but he worked at the company for two months. According to the newspaper "Vedomosti", citing its sources, Mr.Soest leaves the company for health reasons, and his place will be occupied by the managing director of "Hyundai Motor CIS", Denis Petrunin. Orders of dismissal of Mr.Soest and appointment of Mr.Petrunin are not signed yet, change can occur in October, say sources. 

Mr.Petrunin knows the Russian market, technology, sales and service of foreign automakers, explains this choice a source, close to AvtoVAZ. Previously, he worked in the marketing of authorized vehicles in the Russian office of the BMW, he was the head of the Volkswagen brand in Russia. He became the Managing Director of "Hyundai Motor CIS" in 2008. Many dealers know Mr.Petrunin, he uses their authority, says the dealer of AvtoVAZ. 

In January-August of 2014 Lada sales in Russia fell by 18% to 247,289 units, a market share was 15.6%, according to the AEB. In the short term the miracle in sales from Mr.Petrunin could not be waited - the market is bad, says a source close to AvtoVAZ. First of all, the new top manager needs to improve the quality of service Lada, make the brand more attractive. 

"Mr.Petrunin should first engage in a serious improvement in the image of Lada, as well as to bring new models to market - 2015 [sedan] Lada Vesta, in 2016 - [Crossover] Lada Xray”, - said a dealer of AvtoVAZ. – “If this is done correctly, with adequate price positioning, it will increase the sales of Lada”. 

New items will help, but it is unlikely to be able that AvtoVAZ, as previously stated, will take 20% of the market in 2016, says the analyst of "VTB Capital", Vladimir Bespalov. This year, the market falls, the next, if there are no new shocks to remain at the level of 2014, and the growth could resume only in 2016. In these circumstances, and given the increasing competition it would be extremely difficult for AvtoVAZ to win market share. According to Mr.Bespalov in 2016 Lada may take no more than 17-18% of the market.

Tags: avtovaz
25.09.14 AA "AUTOSTAT"