The report in focus

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

Exit date 22.08.2019

Format PDF

Price 2750 eur.

In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.

22 august more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Infographics

What models of LADA can lose the European Union?
  • 18.04.19 What models of LADA can lose the European Union?

    The analytic agency "AUTOSTAT" in the press service of AvtoVAZ confirmed that the company plans to leave temporarily the European market. Meanwhile, we decided to find out how many LADA cars and which models were delivered to the countries of the European Union in 2018.

    Archive

News

The value of marketing increases in the automotive market

The market of new passenger cars decreased by 8 % in October 2013 in compare with October of the last year. Program of preferential lending, which started in July, is coming to an end and it is not able to provide the further deterrent effect on the drop in the market. In these circumstances, the value of marketing for car dealers increases significantly. The profitability of the business of dealers will depend on how effectively they use the tools to attract and retain customers, how well they build market forecasts and trends. Not only promotions and discounts can help marketers in their work. There will be held the third conference “Marketing in the automotive market” in Moscow, on December 5th, 2013. A rich program will enable participants to encompass many aspects of work and to get many tools to increase sales of cars.

At this time, cases and examples from the practice of the dealer work in social networks will be explained by Svyatoslav Kochetkov, the head of marketing in social media, Russian Promo. His topic is: “Advertising in social networks for car dealers. Opportunities and success stories”.
Gregory Petrov, the Chief Commercial Officer, “Car -Fin Service” reveals the secrets of lido-generation in his speech on the theme “Increasing the conversion of the web site or lido-generation for OsiK”.

It is important for many participants to listen to the experts not only from the field, but they also want to listen to representatives of agencies, who are consolidating the experience of several dealers. Irina Chernova, the head of analytics department of online advertising agency, i-Media, will speak to the topic: “Internet marketing in the segment of car dealers. Search advertising + Advanced Web Analytics = Increased sales by 21 %”.

Alexander Bredikhin, the head of marketing of AvtoVAZ will speak with an audience of the section “Tools of Marketing Analysis” with a presentation on topic “Resource approach to the forecasting of the automotive market”.

More than 25 speakers - experts in the field of marketing and the automotive market will share with participants their knowledge and experience. Igor Mann, Sergei Tselikov, Tatiana Grigorieva and others are among speakers.

21.11.13 AA "AUTOSTAT"
Source: www.autostat.ru