The report in focus



Exit date 22.08.2019

Format PDF

Price 2750 eur.

In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.

22 august more info


Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info


Opel returns to Russia: 4 years later
  • 28.02.19 Opel returns to Russia: 4 years later

    On February 26th, PSA Group announced its return to the Russian market of Opel cars. Recall that the German brand left our car market 4 years ago, when it was under the control of General Motors Corporation.



KAMAZ launched a market place to promote its vehicles


KAMAZ launched a specialized website focused on the promotion of vehicles available at the warehouses of dealers and official partners of KAMAZ. The project of the market place is one of the digitalization tools, which permits the increasing of brand awareness and also increasing KAMAZ's share in the truck market, the automaker’s press service reports. The main task that the site solves is the costs minimizing of dealerships to promote their products, as well as optimizing internal processes. site is an online platform, where dealers and manufacturers of special equipment - official partners of KAMAZ - are represented and they are engaged in the promotion of automotive equipment. Among the main tabs there are the alphabetical catalog of the presented vehicles and the catalog of organizations. Among them there are leasing companies, as well as dealers and manufacturers of automotive equipment.

At the moment, more than 20 organizations are registered on the site, which daily place announcements about the available vehicles in the warehouses. The site has already created a personal account of dealers, where they can track customers, the number of hits, visit statistics. Now a personal account for buyers is being designed, where customers can order vehicles that are not available. It will be provided a configurator that will allow the client to “assemble” vehicles that they need and order it at a specific dealer or directly through the KAMAZ Trade and Finance Company.

Now the site presents not only Russian dealer sites, but also representatives of the Republic of Kazakhstan. There is also interest from partners from Uzbekistan. By the end of the year, it is planned to make an English version of the site, which will allow the working with customers from far abroad who are also ready to place their ads on the site. According to Marina Spiridonova, the project manager of the “Marketplace of Freight Vehicles”, the company’s investments are planned to be recouped in 2020.

Tags: kamaz, trucks, russia
09.10.19 AUTOSTAT