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Are Russians ready for the purchase of a used car at a dealer?
  • 13.06.19 Are Russians ready for the purchase of a used car at a dealer?

    The analytic agency “AUTOSTAT” within the framework of the project “AUTOSTAT OMNIBUS - 2019. Used cars: preferences of car owners” (third wave) * investigated the willingness of car owners to consider purchase of a used car at a dealership. This study was conducted by online survey in March of 2019; it was attended by more than 1,900 car owners of various car brands.

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Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

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In August, the used LCV market fell again 23.09.19 - 11:29 In August, the used LCV market fell again

In August’19, the market of used LCV reached 34.5 thousand units in Russia

Ford in Russia: a story in numbers and facts

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On March 27th, it became officially known that Ford was changing its presence strategy in the Russian market: it turned off the production in the passenger car segment, by reserving only the LCV assembly (with the transfer of the Russian company Sollers after reorganization).

Experts of the analytic agency "AUTOSTAT" decided to recall the most vivid figures from the history of Ford business development in our country. On the basis of these facts, the economic rationale behind the decision made by the management of the American company becomes more understandable.

Since 2002, a total of about 1 million Ford vehicles have been produced at Russian car plants in Vsevolozhsk, Naberezhnye Chelny and Yelabuga. At the same time, in 2018 only almost 50 thousand units were produced, although the total capacity of enterprises reached 350 thousand units per year. Thus, their load is only about 15%, which clearly permits to judge the reasons for the restructuring of the company's business in Russia.
On January 1st, 2019, there were more than 1.5 million cars of this brand in the parc of the Russian Federation. Among them, 1389.3 thousand are passenger cars, 167.5 thousand are light commercial ones.

According to the analytic agency AUTOSTAT, for the last 12 years, the volume of the Ford car market in Russia has amounted to about 1.1 million units. The peak of sales was in 2007-2008, when 162.5 and 182.1 thousand units were sold, respectively. At the same time, in 2007, the maximum market share was recorded (6.8%).

We should note also that Ford cars are in good demand in the secondary market. Moreover, the Focus model has been the most popular foreign used car in our country for a long time and even ranks the second in the overall standings of the model rating.

As for the dealer network of the American brand, in January of this year in Russia it consisted of 99 dealers. Apparently, in the near future, this number may decrease significantly.

04.04.19 AUTOSTAT
Source: www.autostat.ru