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The fifth part of the whole car parc of Russia is in the metropolitan regions 22.03.19 - 12:48 The fifth part of the whole car parc of Russia is in the metropolitan regions

Moscow has traditionally the largest regional parc

LADA in Kazakhstan: the best market positions for 4 years

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LADA's positions in the Kazakhstan market are growing: by the end of February, the brand’s market share reached 31% (the data from the KazAutoProm Union). This is the best indicator, which was achieved by the brand for a four-year period.

LADA is the permanent leader of the Kazakhstan market and it occupies the first place in the list of the most popular brands. However, a year before, AVTOVAZ models occupied 23.5% of the republic’s market. In January-February of 2019, sales of the brand in Kazakhstan grew by 34% and reached 2.3 thousand LADA vehicles. The demand for AVTOVAZ products in the country is growing noticeably faster than the market rates: since the beginning of the year, the volume of the Kazakhstan market has exceeded the last year's values by 22%. As a result, today almost a third of buyers of new cars in the country are preferred by LADA.

AVTOVAZ’s exclusive partner in Kazakhstan is BIPEK AVTO – AZIA, AVTO holding. The group includes an auto assembly plant AZIA AVTO in Ust-Kamenogorsk. Since 2002, the LADA 4x4 SUV has been produced at its facilities. In December of 2016, the company organized the assembly of a complete model range, including the latest brand products - LADA Vesta, XRAY, and the new Granta. The localization of assembly production and the update of the line allowed the brand to strengthen further its leading position in the neighboring market.

Erik Sagymbaev, President of AZIA AVTO JSC:
- Our partnership with AVTOVAZ today is developing more fruitfully than ever. In 2018, 13.3 thousand LADA cars left the assembly line in Ust-Kamenogorsk. This year we will approximate this figure to 20 thousand units. Therefore, the position of the brand will continue to strengthen.

At the same time, the opportunities for increasing the competitiveness of LADA outside Russia, according to the head of AZIA AVTO, are far from exhausted:
- More active participation of EXIAR and other Russian financial institutions can ensure the sustainable leadership of our partners in key export markets, also in Kazakhstan. In the conditions of the Eurasian Economic Union, a qualitatively new potential of joint work opens up for us. And we are ready to implement it, - emphasizes Mr. Sagymbaev.

The next stage of cooperation of AVTOVAZ and the largest Kazakhstan automobile holding will be the launch of a full-cycle production complex. Its construction “BIPEK AVTO - AZIA AVTO” leads on a new site in Ust-Kamenogorsk. The company has already invested over $ 70 million of its own funds in the creation of welding and body painting capacities.

Recall Kazakhstan is the largest export market for AvtoVAZ. At the end of 2018, 13.4 thousand LADA vehicles were sold in the country (+ 54% to the results of 2017). The market share of the brand grew from 18.8% in 2017 to 23.2% in 2018.

In the Russian market, LADA ranks the first place in terms of sales with a market share of 20% (the results of 2018 according to the AEB data). Last year, sales of the brand grew by 16% and amounted to 360.2 thousand units.

Caption: New LADA Granta – is the best-selling car of more than 120 models of 26 brands, presented in the market of Kazakhstan.

15.03.19 AUTOSTAT
Source: www.autostat.ru