Segmentation of the Russian market: new and used cars
  • 28.09.18 Segmentation of the Russian market: new and used cars

    The analytic agency "AUTOSTAT" conducted a survey of the primary and secondary markets in Russia for the first 8 months of 2018. So, the volume of the market of new cars for the reporing period was 1.02 million units, second-hand - 3.5 million units.



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What models are the best selling in the SUV subsegments in the Russian Federation?

Models-leaders in the SUV segment.jpg

Experts of the analytic agency AUTOSTAT have already reported that the SUV segment has become the largest in the Russian market for the second year in a row. Now we have decided to consider it in more detail - broken down into sub segments.

Recall that in 2018 in Russia, 729.2 thousand new crossovers and SUVs were sold. It is more by 18% than in 2017. Moreover, the mass segment cars accounted for 86%, and premium cars - 14%. Also, 71% of the total volume of sold cars includes cars with all-wheel drive. Accordingly, the rest 29% cars have a drive on one axis.

The largest segment in terms of sales among the new SUVs was the subsegment C, the market share of which reached 42%. Last year, 309.7 thousand cars of this class were sold in the country. Volkswagen Tiguan became the leader of the model rating here.

In the SUV (B) subsegment 207.8 thousand new cars were sold for the year, and its share in the total annual volume was 29%. First place was occupied by the crossover Hyundai Creta, which is leading not the first year in the whole segment of the SUV.

The SUV (D) subsegment accounts for almost every fifth sold crossover or SUV in Russia, which is equivalent to 140 thousand units. Experts noted that SUV (D) showed the highest dynamics (+ 40%) among the subsegments under consideration. At the same time, Toyota Land Cruiser Prado became a bestseller in this class.

Large crossovers and SUVs (sub-segment SUV (E)) got only 10%. In quantitative terms, it is 71.8 thousand units, and Toyota Land Cruiser is the leader here.

11.03.19 AUTOSTAT