The report in focus

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

Exit date 22.08.2019

Format PDF

Price 2750 eur.

In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.

22 august more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Infographics

Leaders of car market of Russia in January of 2019

News

AvtoVAZ starts the export of the estate car LADA Vesta to Europe

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Export of LADA Vesta SW and LADA Vesta SW Cross cars to Europe starts in March - April this year. About this agency "AUTOSTAT" was informed by the press service of AVTOVAZ, by adding that the novelties will have a very good price positioning in the European market. "Taking into account the excellent sales of the Vesta sedan, we are counting on the fact that LADA Vesta SW and LADA Vesta SW Cross will be even more successful due to their belonging to one of the most popular segments, on the one hand, and its bright design and multi functionality, on another hand", - declared at AUTOVAZ.

According to automotive analyst of the research company JATO Dynamics, Felipe Munoz, the main rival of LADA Vesta SW in Europe will be Dacia Logan MCV, with which it will be difficult to compete for the novelty, given that both of these budget brands belong to the alliance Renault-Nissan. "If there is no correct differentiation in the positioning of LADA and Dacia within one group, AVTOVAZ is unlikely to be able to compete with Dacia, which is already successful in Europe," - warns the expert. But the Russian Export Center believes that AVTOVAZ has enormous potential in Europe, and it should be used - it is necessary to go out and consolidate in the market. And model LADA Vesta, which belongs to the mass segment, is able to provide AVTOVAZ with the sale of thousands of cars in the European market.

Let's remind, last year AVTOVAZ started sales of its sedan LADA Vesta in the markets of Germany, Hungary, Austria, Bulgaria and Lithuania. By the end of the year, 909 such cars were found by their owners, according to JATO Dynamics. More than half of this amount fell to Germany (470 units), another quarter - to Hungary (230 units). For the European market LADA Vesta has been modernized. The car uses a system of reducing the toxicity to the eco-standard "Euro-6", in accordance with environmental standards, some materials have been changed (decorative coating, air conditioning freon, electric components). Also, the car received several options, which will be further introduced in the Russian LADA Vesta. This is a lighting fixture for the rear row of seats, a daylight illumination of the instrument cluster, tire pressure sensors. For European buyers LADA Vesta is offered with a 1.6-liter 106 hp engine.

28.03.18 AA "AUTOSTAT"
Source: www.autostat.ru