The report in focus



Exit date 15.09.2017

Format PDF

Price 1050 eur.

This marketing report is a result of the new stage of the research on the Russian engine o...

15 september more info


The Russian car market in 2016 decreased by 11%

According to the AEBusiness, by the results of 2016, the Russian car market decreased by 11% to 1 million 425 thousand 721 cars.

27 aprilmore info


Structure of passenger car production in Russia in 2010


The share of SUV in Russian sales of Ford for the last 5 years has grown up to 50%


The share of crossovers and SUVs in the total sales of Ford Sollers passenger cars has increased 8-fold for the last five years. In 2012, the share of crossovers in Ford sales was 6%, but as a result of the steady growth in the popularity of the class in Russia and the policy of the company to update the model range, improve products and optimize price positioning in 2017 it grew up to 48%, reported the Ford Sollers press service. As noted, this is ahead of the growth rates of the segment in the Russian market: from 28% in 2012, the share of crossovers in the total volume of sales of new cars in Russia grew up to 40% in 2017.

Next year, Ford Sollers hopes to increase its share in the SUV segment in the Russian market. Crossovers are strategically important segment for the company and Ford Sollers intends to develop a line of SUV models for Russia, by relying on Ford's rich experience in creating all-wheel drive models and SUVs.

Currently, Ford offers in the highly competitive segment three models - the subcompact crossover Ford EcoSport (11% of the volume of sales of Ford cars in Russia in 2017), the medium-sized crossover Ford Kuga (31%) and the 7-seater SUV Ford Explorer (6%).
For the last 5 years Ford Kuga sales have grown most dynamically: from 4200 cars in 2012 to 12900 in 2017 (+ 207%). Sales of the flagship Ford Explorer for 5 years rose by 25%, from 2000 cars in 2012 to 2500 in 2017.

The share of Ford Kuga in the segment of mid-size front-wheel-drive crossovers on the Russian market is 9.1% now; the car ranks the fourth in the overall rating of front-wheel-drive crossovers.

The outgoing year was marked by a growing interest in the Ford Explorer. According to the dynamics of sales growth in 2017, the Explorer even outpaced Kuga: in compare with 2016, it was sold SUVs more by 62% against to 54% of Ford Kuga. Currently, the share of Ford Explorer in the segment of full-size SUVs with gasoline engines is 5.6%; SUV ranks the fifth in the overall rating.

29.12.17 AA "AUTOSTAT"
Source: www.autostat