The report in focus

Commercial Vehicle Market in Russia. Results of 2017, Trends and Prospects

Commercial Vehicle Market in Russia. Results of 2017, Trends and Prospects

Exit date 01.03.2018

Format PDF

Price 850 eur.

We introduce the update of marketing report "Commercial Vehicle Market in Russia. Results ...

01 march more info

Analytics

Year 2017 ends with 11,9% car sales market increase

In 2017 new car and LCV sales increased by 11, 9%.

13 marchmore info

Infographics

In the first quarter, Russians spent 400 billion rubles on the purchase of cars

News

The share of SUV in Russian sales of Ford for the last 5 years has grown up to 50%

56dcd2c6-670-0.jpg

The share of crossovers and SUVs in the total sales of Ford Sollers passenger cars has increased 8-fold for the last five years. In 2012, the share of crossovers in Ford sales was 6%, but as a result of the steady growth in the popularity of the class in Russia and the policy of the company to update the model range, improve products and optimize price positioning in 2017 it grew up to 48%, reported the Ford Sollers press service. As noted, this is ahead of the growth rates of the segment in the Russian market: from 28% in 2012, the share of crossovers in the total volume of sales of new cars in Russia grew up to 40% in 2017.

Next year, Ford Sollers hopes to increase its share in the SUV segment in the Russian market. Crossovers are strategically important segment for the company and Ford Sollers intends to develop a line of SUV models for Russia, by relying on Ford's rich experience in creating all-wheel drive models and SUVs.

Currently, Ford offers in the highly competitive segment three models - the subcompact crossover Ford EcoSport (11% of the volume of sales of Ford cars in Russia in 2017), the medium-sized crossover Ford Kuga (31%) and the 7-seater SUV Ford Explorer (6%).
For the last 5 years Ford Kuga sales have grown most dynamically: from 4200 cars in 2012 to 12900 in 2017 (+ 207%). Sales of the flagship Ford Explorer for 5 years rose by 25%, from 2000 cars in 2012 to 2500 in 2017.

The share of Ford Kuga in the segment of mid-size front-wheel-drive crossovers on the Russian market is 9.1% now; the car ranks the fourth in the overall rating of front-wheel-drive crossovers.

The outgoing year was marked by a growing interest in the Ford Explorer. According to the dynamics of sales growth in 2017, the Explorer even outpaced Kuga: in compare with 2016, it was sold SUVs more by 62% against to 54% of Ford Kuga. Currently, the share of Ford Explorer in the segment of full-size SUVs with gasoline engines is 5.6%; SUV ranks the fifth in the overall rating.

29.12.17 AA "AUTOSTAT"
Source: www.autostat