The report in focus

Automotive market in Russia-2018

Automotive market in Russia-2018

Exit date 21.05.2018

Format PDF

Price 1320 eur.

We're introduce the sixteenth edition of our annual reference book "Automotive market in ...

21 may more info

Analytics

Year 2017 ends with 11,9% car sales market increase

In 2017 new car and LCV sales increased by 11, 9%.

13 marchmore info

Infographics

How many cars do you have in your family

News

TOP-10 of the most recognized brands of car tires

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Experts of the analytic agency "AUTOSTAT" within the study "AUTOSTAT OMNIBUS - 2017. Car tires: car owners preferences" have estimated the level of recognition of brands of tires of cars.
Participants of the survey (more than 3000 Russian car owners *) were asked to indicate (no more than three) tire brands, which they first recalled. According to the results of the survey, the most recognizable brand of tires is Michelin, which was indicated by more than 40% of respondents. A little lower this figure is for Nokian (35.7%).

Every fourth respondent remembered Bridgestone brand (25.5%), about the same number - brand KAMA (22.6%). Almost the same survey results were received by Yokohama, Pirelli and Cordiant (in the range of 15.5 - 16.5%). Every eighth interviewee indicated Goodyear (12.7%), and every tenth - Continental (10.1%). The smallest result of the TOP-10 is belonged to the Hankook brand (6.5%).

* This study was conducted through an online survey in November of 2017, which was attended by more than 3000 car owners (until 2017, inclusively). Quota by the gender (no more than 25% of women of car owners) and quotas by the "age of the car", "geography of respondents' residence" (calculated based on the structure of the active parc of Russia) were taken into account when forming the sample.

28.11.17 AA "AUTOSTAT"
Source: www.autostat